We started from scratch, becoming pioneers of a new look at perfumery in Russia. The pre-revolutionary history of Russian perfumery, rich and making a noise worldwide, was for a long time almost died in Soviet times. 100 years have passed since Ernest Beaux, born and formerly working in Russia, after emigrating to France, created the world's best-selling fragrance Chanel No.5.
"I was always surprised that there was almost no perfume on the toilet shelf of my grandmother and mother, despite the fact that the creator of the world's most famous fragrance, Chanel No. 5, was Ernest Beaux - a perfumer from Russia. Soviet times abruptly cut off the development of perfume industry, so I had the idea to come up with a new history of Russian perfumes. I don't want to create perfumes on the wave of fashion, I want to create perfumes that tell about something real and familiar to Russian people."
founder and perfumer of NŌSE perfumes